For B2B Companies Seeking Growth

Get Qualified Leads — Or Pay Nothing.
You Just Close.

No $5K/month retainers. No six-month contracts. No paying for "leads" that ghost. We build your outbound engine, deliver qualified meetings, and brief you before every call. You pay for results.

Book a Discovery CallNo commitment. No pitch deck.
50M+Outbound Emails Operated
10,000+Qualified Leads Generated
1,000+B2B Companies Served

Sound Familiar?

You've tried outbound. Maybe more than once. Here's how it usually goes:

Paid an agency $5K/month. Got a spreadsheet of "leads" that never replied.

Hired an SDR. They took 6 months to ramp, then quit.

Tried cold email tools yourself. Burned your domain. Landed in spam.

Signed a 12-month contract. Results never came. Couldn't get out.

Still relying on referrals and hoping the pipeline fills itself.

Outbound works. But only when it's built right — with real assets, real targeting, and real accountability.

That's what we do differently.

Everything You Need to Fill Your Pipeline

Marketing Assets

Case studies, one-pagers, lead magnets, and sales collateral. The credibility pieces your outbound needs to turn skeptical prospects into warm conversations. We create them for you.

Multi-Channel Outbound

Targeted campaigns across email and LinkedIn. Personalized messaging, smart sequencing, and continuous optimization. We reach the right people with the right message at the right time.

CRM Integration

Every lead flows directly into your system — tagged, tracked, and ready to work. No spreadsheets. No manual entry. Nothing falls through the cracks.

AI Pre-Call Research Briefs

Before every booked meeting, you receive a detailed research brief: company background, recent news, why they responded, what they care about, and how to approach the conversation. You show up prepared, not cold.

From Setup to Sales Calls in Weeks

Step 01

Discovery Call

We learn about your business, your offer, and your ideal customer. We'll tell you honestly if this is a fit — and if it is, we scope out the pilot.

Step 02

Build Phase

We create your landing page, marketing assets, and outbound sequences. Your CRM gets connected. Email infrastructure goes live. Everything gets tested before launch.

Step 03

Launch & Optimize

Campaigns go live. Leads start coming in. We monitor response rates, test messaging, and continuously improve performance. You see what's working in real-time.

Step 04

You Close

Qualified meetings land on your calendar. Before each one, you get a research brief so you know exactly who you're talking to. You show up prepared and close deals.

Why Pay Per Qualified Lead?

Results-First Pricing

No retainers. No massive upfront fees. You pay when qualified meetings hit your calendar. Our incentives are aligned with yours — we only win when you win.

Full Asset Build

Most agencies just send emails. We build landing pages, case studies, one-pagers, and the credibility assets that actually convert cold traffic. You get a complete system, not just templates.

AI-Powered Preparation

Every booked meeting comes with a research brief. Company background, why they're interested, key talking points. You're never walking into a call blind.

You Own Everything

Landing pages, marketing assets, prospect data, CRM integrations — it's all yours. We build on your infrastructure, not ours. If we part ways, you keep everything we created.

How We Compare

Pricing Model

Typical Agency

$5K+/month retainer

Pay Per Qualified Lead

Pay per qualified meeting

Contract Length

Typical Agency

6–12 months locked

Pay Per Qualified Lead

Flexible, cancel anytime

Landing Page

Typical Agency

Not included

Pay Per Qualified Lead

Built for you

Marketing Assets

Typical Agency

Not included

Pay Per Qualified Lead

Built for you

Pre-Call Research

Typical Agency

Never

Pay Per Qualified Lead

AI brief before every call

Results Guarantee

Typical Agency

Rarely

Pay Per Qualified Lead

Built into the model

Who Owns Assets

Typical Agency

They do

Pay Per Qualified Lead

You do

What Our Clients Say

"One of the hardest workers and most valuable assets. One of the best decisions I've ever made."

Andre Haykal Jr

Andre Haykal Jr

ListKit & Client Ascension

Steve Harrison

Discovery Agency

"The scripts you wrote closed me my first deal within 5 days."

Lucas Synnott

Lucas Synnott

Inovativ

Real Results

Spreadsheet showing 81 booked sales calls

81 Calls Booked

Spreadsheet showing 131 booked sales calls

131 Calls Booked

Calendly notifications showing 8 calls booked in 12 hours

8 Calls in 12 Hours

A Note From the Founder

Lewis Thompson, Founder

"After building outbound systems for some of the top teams in B2B, I noticed the same pattern everywhere: most outbound fails not because of bad ideas, but bad infrastructure.

Agencies charge $5K+ retainers whether you get results or not. SDRs take months to ramp and then leave. DIY cold email burns your domain and lands you in spam.

I built Pay Per Qualified Lead to fix that.

We build the landing pages and assets most agencies skip. We run campaigns across multiple channels. We prep you with research before every call. And we only get paid when qualified meetings actually land on your calendar.

You get meetings. We get paid. That's how it should work."

— Lewis Thompson, Founder

Frequently Asked Questions

Free Training

Get Our Cold Email Script Writing Guide

Learn the exact framework we use to write cold emails that get responses.

Access Free Training

Ready to Fill Your Calendar?

Book a discovery call. We'll look at your offer, your market, and tell you honestly if this is a fit. No pitch deck. No pressure. Just a real conversation about what's possible.